The Border Times area is predominantly farming and grazing with light industry and retailing, located on the Mallee Highway in South Australia close to the border with Victoria. Local fairs are popular events attracting people from far and wide, with the Karoonda Sheep Fair held in February, the Karoonda Show in September and the Pinnaroo Show and Lameroo Country Fair both in October.

The Border Times circulates throughout the Southern Mallee and Murraylands in SA and the north-western Mallee in Victoria, covering the District council areas of the southern Mallee, Coorong and Karoonda East Murray, and Mildura Rural City Council in NW Victoria.