The South Eastern Times has serviced Millicent and the surrounding region since 1891. The region is rich with a variety of agriculture, fishing, forestry, and tourism.

History

The first edition of the South Eastern Times was published by Grocer Roland Campbell on 11 July 1891.

Campbell finished school when he was 10, and at 11 he was managing the family farm. He then became a farm labourer around Millicent before becoming a builder, news correspondent for The Border Watch and store keeper.

Running his own store, Mr Campbell purchased and repaired an old printing press and his first newspaper was bedded down on July 10, 1891, and a single broadsheet, The Millicent Times, was on the streets the following day.

In 1894, his brother, Donald, who eventually became an MP, took over the paper. His left of centre editorials were not appreciated in the rural community and there was a threat to tar and feather him.

In 1906, a group of SE businessmen became the new owners, and changed the name to The South Eastern Times. Editor/manager Rueben Mowbray ran the paper until 1952 when he sold it to his staff which created a partnership which included Sidney McRostie and Robert Chewings. In May, 1989, the three McRostie brothers - Michael, Tohn and Paul and their wives - bought the business from their father and Robert Chewings. From December, 1990, until May, 1994, the Times also published the South East Farming News.

The Times was sold to the Scott Group of Companies until they closed the newspaper in 2020 due to the COVID19 pandemic.

The masthead was purchased and relaunched in 2022 by TBW Today Pty Ltd owned by a group of experienced newspaper publishers.

The newspaper is once again an essential local voice of the people and marketing tool for local and national businesses.