Once again the entries received for the Best Advertisement – Price Product category 2023 were of an excellent standard, which has its challenges on choosing a winner, all newspapers who entered this category are to be congratulated for the high standard of quality advertisements.

Third Place:

Murray Pioneer

Riverland Agri Services

This T24 strip advertisement certainly fits the criteria of Product-Price, nice bold clean image of the Bad Boy Mower, the advertisement allows you to imagine yourself on the Bad Boy mower mowing your expansive lawns saving you time and energy.

It is a great example of a print advertisement in today’s market that provides you with the bare minimum of information but wants you to seek more on the Bad Boy Mower, hence calling in or contacting Riverland Agri Services for a test drive.

Second:

Yorke Peninsula Country Times

Peninsula Toyota DEMO Clearance.

T84 Full page advertisement advertising DEMO Clearance for Peninsula Toyota, another advertisement that is clean easy to read and follow with terrific imagery of the vehicles, the prices on all stated are all with Drive Away prices, no other cost involved.

It is a call to action advertisement as it is and End of Year Tax write off sale, which means people must act now.

One small query is with the 100% Instant Tax Write-off, should this have a disclaimer re: which people/businesses are eligible for this incentive.

Winner:

Barrier Truth, Broken Hill

Vines Furniture One.

Full page advertisement advertising “AUSSIE MATRESS CLEARANCE”, immediately this advertisement catches your attention, whether you are in the market to purchase a mattress or not, the graphic at the top of the advertisement states its purpose, albeit cartoon type figures the images portray a feeling of being totally relaxed and having a good night sleep, this is something that is so important in today’s environment, the balance of the advertisement is excellent, Massive savings on the mattresses highlighted in red, lots of white space and the non-use of a border gives the impression the advertisement is bigger that what it really is in fact it looks larger than a full page, congratulations to the sales person and graphic team on an first class designed advertisement.

*** Trevor I enjoyed judging again this year and thank you for asking me to do so, I actually had 6 other staff members from the Daily help with the judging from the sales and graphic teams.