SOUTH
AUSTRALIAN
REGIONAL NEWSPAPER
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Judge: Ross McPherson AM

Entries in this category were of a high standard, which made the judging quite challenging. Editors have employed wit and humour in adding to the power of many headlines. In weighing up a number of contenders I focussed my attention on the headlines that, to my mind, were most likely to entice the reader to engage with the story.

First – The Bunyip: “IRE OF THE TIGERS”

This story about an aggrieved sporting club known as “the Tigers” was superbly exploited by the Bunyip team, first by referencing the popular theme song from Rocky III, “Eye of the Tiger” - and then enhancing the headline with tiger colours and a logo. It was impossible NOT to read it!

Second – YP Country Times: “SPAT OUT”

This witty treatment of a story about millions of juvenile oysters (spat) being established on an artificial reef was immediately arresting.

Third – Mt Barker Courier: “UP S#!T CREEK”

A family newspaper in the regions needs to be sparing in its use of attention-grabbing headlines for the sake of it. In this case, an e.coli outbreak in a local creek (causing cattle deaths) meant The Courier’s headline was both relevant and justified. There was no going past this story either!

Special mentions:

May I say that it was really impossible to distinguish between fine entries from the Murray Pioneer, The Plains Producer and The Border Watch for any of these awards and my choices above are necessarily subjective. Keep up the excellent work!

I will however mention “Today’s a Diamond in the Ruff” from The Loxton News as another in the “enticing to read” category – a story and pic of a prize-winning kelpie is just about irresistible for everyone.

 

COUNTRY PRESS SA

Country newspapers will get your message to more people because local people love to read their local paper. In South Australia, 30 newspapers stretching from Ceduna in the west to Mount Gambier in the south, boast a weekly readership of about 400,000. Country Press SA helps advise potential advertisers on specifics relating to a particular member newspaper.

 

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Trevor McAuliffe
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Email: countrypsa@bigpond.com

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