Judge - Lloyd Jenkins, OAM

Headlines are the essential signposts to news. They grab the readers' attention and help sell the story.

The high standard of entries in the headline section of CPSA awards reflected creativity and skilled news sense by sub-editors. Good headlines are not just labels -they must live to enhance the newspaper.

Every paper submitted achieved this aim. There is always temptation for editors to try to be too clever with gimmicky headlines. Simple, direct and clever writing with sound typographical principles are effective guidelines.

Highly commended: The Pennant Penola - *Cent-less' risk

This was a quirky play on words while capturing community sentiment over fears about expansion of gas mining in the region.

Third: The Courier, Mt Barker - DOG COLLAR.

A perfect eye-catcher for a superb football tackle with an informative caption.

Second: The Murray Pioneer - VINE-DALISM

A creative original headline with impact to expose destructive vandalism in a local vineyard. The informative kicker line added to the presentation.

First: The Bunyip - END OF THE LION

This headline portrayed dramatically the end of the line for 60 years of operation at Holden's Elizabeth plant. Reversed effectively on a photo of an owner of a vintage Holden it was also enhanced by the explanatory kicker heading.


Country newspapers will get your message to more people because local people love to read their local paper. In South Australia, 30 newspapers stretching from Ceduna in the west to Mount Gambier in the south, boast a weekly readership of about 400,000. Country Press SA helps advise potential advertisers on specifics relating to a particular member newspaper.


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Trevor McAuliffe
Mobile: 0408 845 104
Email: countrypsa@bigpond.com

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