2017 BEST ADVERTISING FEATURE

The standard of features this year was very high with a great range of subjects made into features.

And of course features are the lifeblood of newspapers. Apart from being informative they give newspapers a good base for making dollars.

The Courier entered a feature promoting local “Best coffees and cafes”. Apparently a popular and easy to sell feature at a time of the year when things are generally quiet. A good idea for other towns to pick up on?

I ended with a tie in third place:

YP Country Times – for their promotion for Skinner Family Funerals. A well constructed, easy to read feature in a very different style of promotion – a four-page feature covering their extensive 90-year history which allowed them to thank their supporting businesses.

Presentation was excellent with easy-to-read editorial and good use of colour.

And The Leader – another brilliant “Shop locally” feature which was an obvious winner for the newspaper. This feature was an outstanding winner last year, so why not use the same formula again.

Second place:

The Pennant – promoting a new event for Penola, the Penola + Coonawarra Arts Festival, this feature was lively and easy to read. As a three-page feature, I would have liked to see it start on a right-hand page and finish on a right-hand page but the colourful heading throughout the feature made it easy to identify.

And the winner is:

The Bunyip – for a feature about the new NDIS scheme and what it means for eligible participants. Information of this sort is hard to find, especially all in one place so I commend Margie Betts and her team for picking up on this much-needed information.

Good, clear advertising throughout although I am not sure just how much would have been designed in-house?

An enterprising idea well-written, easy-to-read format over five pages with good layout won this award for me.

COUNTRY PRESS SA

Country newspapers will get your message to more people because local people love to read their local paper. In South Australia, 30 newspapers stretching from Ceduna in the west to Mount Gambier in the south, boast a weekly readership of about 400,000. Country Press SA helps advise potential advertisers on specifics relating to a particular member newspaper.

 

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CONTACT DETAILS

 

Trevor McAuliffe
Mobile: 0408 845 104
Email: countrypsa@bigpond.com

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